Data-driven insights to help every pet resort grow with confidence.
Get industry-wide benchmarks powered by GA4 data from 25+ pet resort websites. Zero fluff. 100% anonymized.
Visual Preview of Benchmark Report
What are other resorts doing right?
Q2 Pet Resort Digital Benchmark Report
The second quarter of 2025 revealed a widening digital divide in the pet resort industry. Independent operators — those with one or two locations — saw steep declines in organic search, direct traffic, and engagement quality. Meanwhile, multi-location chains expanded across nearly every channel, from paid search and referrals to training and webcam content.
This report breaks down independents vs. chains across acquisition, engagement, regions, devices, and events, giving you a clear view of how pet owners are finding and interacting with resorts today.
👉 Purchase the full Q2 report to see where you stand — and how the industry is evolving.
What We Do
Smart Analytics for Pet Resorts, Groomers, Trainers & More
Benchmarking & Reporting
Our quarterly benchmarks and monthly reports show where you stand by channel, device, region, and engagement — so you always know how you measure up.
Dashboards & Tracking
Get a Looker Studio dashboard built for pet businesses. Track clicks, calls, bookings, and engagement in one place — no fluff, just the insights you need to grow.
Audits & Support
Not sure your GA4 is tracking properly? We’ll set it up, fix it, and maintain it. Need extra hands? We also offer white-labeled analytics support for agencies and multi-location operators.
Let’s us take care of
your data, while you take care of their buddy.
Kennel IQ Plans & Pricing
Smarter tracking. Cleaner dashboards. Clearer decisions.
Report Only – $250/one-time
Best for: Single-location pet resort operators
Quarterly Benchmark Report
Independent vs. Multi-location comparisons
Key takeaways across acquisition, engagement, devices & regions
→ Perfect for owners who want a single, data-rich snapshot of the industry to see how they compare — no dashboard, audits, or calls included.
Dashboard Access – $500/month
Best for: Pet resort owners who want ongoing insights beyond a single report
Quarterly Benchmark Report
Access to the KennelIQ Looker Dashboard (multiple months of pet resort data)
Explore anonymized data across channels, device & regions
→ Ideal for owners who want interactive benchmarks at their fingertips.
Pro – $850/month
Best for: Multi-location or growth-stage resorts
Everything in Dashboard Access.
One Custom GA4 Dashboard
Custom Event Tagging
Monthly Performance Insights Report
One Monthly Strategy Call
→ Built for resort groups that need deeper analytics visibility and tailored reporting.
How the Benchmark Works
Trusted data. Transparent methods. No trade secrets.
🔐 Data Is Fully Anonymous
We use aggregated GA4 data from 25+ pet resort websites. No names, no ad IDs, no tracking pixels. Just clean, anonymized insight.
🏢 Independents vs Chains
We segment our benchmarks based on business type: single-location Independents vs multi-location Chains. So you’re always comparing apples to apples.
📊 GA4-Powered Analysis
All data comes directly from GA4. We track sessions, traffic channels, device usage, and engagement — the metrics that matter most.
💡 What You See (and Don’t)
You get insight — not exposure. You’ll see high-level trends, not specific brands or websites. No one’s data is traceable.
🚀 Why It Matters
This is the first real data benchmark in the pet resort space. It helps you identify gaps, spot growth opportunities, and validate your marketing efforts.
📥 Want to Contribute?
We're always adding new resorts (anonymously) to enrich the data. Want to be included? Reach out to see how we protect your privacy.
About Us
Kennel IQ helps pet resort owners make smarter, data-driven decisions. We turn anonymized GA4 data from across the industry into quarterly benchmark reports, interactive dashboards, and tailored analytics support. Whether you run a single location or a growing chain, KennelIQ gives you the clarity to see how you compare, spot opportunities, and grow with confidence.
Copyright © 2025. KennelIQ. All rights reserved.