Frequently Asked Questions
You’ve got questions, we’ve got answers!
1. About the Data & Methodology
Where does your data come from?
→ From anonymized GA4 data contributed by independent and multi-location pet resorts. No individual resort’s data is ever exposed.
How is my resort’s privacy protected?
→ All data is aggregated and anonymized. Reports only show group-level comparisons (independents vs. chains). Competitors cannot see your specific performance.
Does this represent the whole industry?
→ Not yet. It’s a snapshot based on the geographies and partners we work with — but it’s one of the only dedicated benchmark datasets for pet resorts, and every resort that joins makes the insights stronger.
2. Reports & Dashboards
What’s included in the benchmark report?
→ Acquisition trends, landing page performance, engagement quality, device mix, regional differences, and event insights.
What’s the difference between the sample report and full report?
→ The sample is a preview. The full report includes all sections, year-over-year comparisons, and actionable insights.
What’s the benefit of dashboard access?
→ The Looker dashboard gives you interactive access to six quarters of anonymized pet resort data, so you can filter by channel, device, and region in real time.
What comes in the Monthly Performance Insights Report?
→ Each month you’ll get a clear snapshot of your resort’s digital health — traffic by channel, keyword visibility, top-performing pages, and engagement trends. We highlight what’s working, what’s slipping, and where to focus next so you can grow with confidence.
3. Services Beyond Reports
Do you run ads or just analyze them?
→ We don’t manage ads directly. We audit, analyze, and hold vendors accountable so your marketing dollars work harder.
Can you help us set up GA4 and tracking?
→ Yes. We offer GA4 configuration, event tagging, and custom dashboards so you’re tracking every lead, call, and purchase correctly.
Do you work only with pet resorts?
→ KennelIQ was built for pet resorts, but our analytics and benchmarking solutions also support other pet businesses — including trainers, groomers, dog walkers, pet sitters, and daycare operators. Whether you manage one location or multiple, we help you track performance, compare against industry trends, and find new ways to grow.
4. Pricing & Access
How much does it cost?
→ The sample report is free. The full benchmark report is $250. Dashboard access is $500/month. Pro packages scale based on custom dashboards, tagging, and monthly strategy calls.
How quickly will I get access after purchase?
→ Reports are downloadable instantly. Dashboard access requires a quick approval process (within 24 hours).
Is there a contract or commitment?
→ No long-term contracts. Dashboard and Pro packages are month-to-month.
5. Using the Insights
How do I know what to do with the data?
→ Each report comes with clear takeaways. Pro subscribers also receive monthly performance insight reports and strategy calls.
What if I already have a marketing agency?
→ Many clients do. We act as an independent analytics partner — providing unbiased data to guide your agency and ensure you’re getting results.
Why does benchmarking matter for my resort?
→ Because you don’t just want to know your numbers — you need to know how they compare to your peers. Benchmarks give context and show where to invest for growth.
About Us
Kennel IQ helps pet resort owners make smarter, data-driven decisions. We turn anonymized GA4 data from across the industry into quarterly benchmark reports, interactive dashboards, and tailored analytics support. Whether you run a single location or a growing chain, KennelIQ gives you the clarity to see how you compare, spot opportunities, and grow with confidence.
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