How the Pet Resort Report Works
Methodology
The Q2 Pet Resort Digital Benchmark Report is built using anonymized GA4 data aggregated from independent and multi-location pet resorts. All data is standardized and compared year-over-year to highlight shifts in acquisition, engagement, and performance trends.
- Scope: Data covers six major digital channels (organic, paid, direct, social, referral, email)
- Benchmarking: Resorts are grouped by size (independent vs. multi-location chains) to show gaps and advantages.
- Timeframe: The report captures rolling quarterly data for consistency and accuracy.
How to Use Each Section
- Acquisition Stats (Page 1): See how pet owners are finding resorts online—compare sessions, engagement rates, and average session times across channels. Use this to evaluate if your marketing mix is aligned with industry leaders.
- Landing Pages & Page Paths (Page 2): Understand which pages drive the most first-time visits (boarding, daycare, training) and how users move through your site. Resorts can use this to prioritize content and improve conversion journeys.
- Engagement Stats (Page 2): Review how visitors interact—scrolls, clicks, downloads, and video usage. This helps identify whether your site keeps attention or loses it quickly.
- Demographics & Regions (Page 3): Breaks down performance by U.S. region, age, and city. Resorts can see where demand is growing and tailor marketing spend geographically.
- Technology & Devices (Page 4): Learn how pet owners are accessing your site (mobile, desktop, tablet) and which platforms dominate. Resorts can prioritize site speed, design, and ad spend for the most-used devices
Why It Matters
By combining these sections, resort owners get a clear, data-backed snapshot of how they stack up against peers. Whether you’re an independent operator trying to improve organic traffic or a chain optimizing multi-location ads, this report points you toward the channels and strategies that matter most.
Caveat & Why Your Participation Matters
While this benchmark is one of the only dedicated datasets for the pet resort industry, it is still a snapshot. The data represents the geographies and resort partners we currently work with. That means it’s not the entire industry—but it does provide meaningful benefits:
- A clear view of how independents vs. multi-location operators are performing online
- Directional trends across acquisition, engagement, regions, and devices
- Actionable insights you can use to adjust strategy, even without comparing against your own competitors directly
To make the dataset even stronger, we’d love you to join it.
How We Protect Your Privacy
- Anonymized data only: We never show resort-specific numbers—everything is aggregated into independent vs. chain groups.
- No trade secrets exposed: Competitors cannot see your exact traffic or revenue.
- Industry-level insights only: The purpose is to identify trends, not individual performance.
By contributing, you help the industry get a clearer picture of what’s driving growth—while protecting your resort’s confidential data.
About Us
Kennel IQ helps pet resort owners make smarter, data-driven decisions. We turn anonymized GA4 data from across the industry into quarterly benchmark reports, interactive dashboards, and tailored analytics support. Whether you run a single location or a growing chain, KennelIQ gives you the clarity to see how you compare, spot opportunities, and grow with confidence.
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